This is What we are Talking About
The article attached below is a direct example of why we wanted to create this company. As the article states, in 2017, food companies spent multiple billions of dollars on TV ads. These ads are promoting their most unhealthy options and completely ignoring some of the amazing superfoods that are out there. The most unsettling part of this article are the broken down results revealing who the greatest audience of these unhealthy ads are: children. These companies know that kids, and specifically low income kids, are their “money makers” and continuously exploit that knowledge.